Snoop Dogg Starts Up New Jewelry Line Named Lovechild

Snoop Dogg Starts Up New Jewelry Line Named Lovechild

Snoop Dogg has partnered with jewelry brand Metal Alchemist and the media company gamma for a new jewelry collection called Lovechild. A pre-sale for the rapper's Lovechild line launched on Wednesday (November 13) via Snoop.Love, while the jewelry collection will be available for retail purchase on December 6 exclusively at Reeds 57 locations and their…

Snoop Dogg has partnered with jewelry brand Metal Alchemist and the media company gamma for a new jewelry collection called Lovechild. A pre-sale for the rapper’s Lovechild line launched on Wednesday (November 13) via Snoop.Love, while the jewelry collection will be available for retail purchase on December 6 exclusively at Reeds 57 locations and their online store. “I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love,” Snoop shared with The Hollywood Reporter. “The news is quick to bring you bad news, so we are stepping in with a whole new force of love.” Metal Alchemist founder Carolyn Rafaelian says, “With Snoop’s deep-rooted belief in love as an energy that transforms, and Metal Alchemist’s dedication to crafting clean, powerful precious metal innovation, Lovechild was born.” (The Hollywood Reporter)

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