Eminem ran a fake “Slim Shady” obituary in the Detroit Free Press earlier this week to promote his upcoming 12th studio album, The Death of Slim Shady (Coup De Grace).
The message features a photo of Eminem in a white Jason Voorhees hockey mask. The headline reads, “Slim Shady Made Lasting Impressions” and the subhead says, “Fans ‘Will Never Forget’ Controversial Rapper.”
The obituary reads: “A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, Shady first became a household name in 1999 with the debut of his playfully deranged single ‘My Name Is,’ which – along with its uniquely eye catching video – exposed the young artist and his lyrics to a wider audience.”
“Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth.”
The album announcement came in April in the form of an “Unsolved Mysteries” episode featuring Eminem meeting his demise in search of “who killed Slim Shady?”
The Death Of Slim Shady will serve as a follow-up to the rapper’s 2020 album, Music to Be Murdered By, which debuted at No. 1 on the Billboard 200, giving Em his historic 10th consecutive leader.
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