NBC is going from being the Peacock network to the Canine network after inking a new deal with Snoop Dogg.
Snoop’s Death Row Pictures has inked a multi-year creative partnership with NBC Universal. Part of the deal will bring him back to The Voice next season, and he’ll continue his cross-platform appearances, like he did this past summer on NBC’s Olympics coverage.
There’s no word on specifics, but the deal is said to expand Death Row and NBCU’s partnership “across film, television, sports entertainment, and streaming.