SZA‘s new business venture is Not Beauty — literally. She just launched a new cosmetic line under the label.
Fans at Grand National Tour stops this weekend were the first to get their hands on products from the new line. The initial offering includes a trio of lip glosses, called In the Flesh, Strawberry Jelly and Quartz, all priced at $23 a pop. The line is cruelty-free, gluten-free, and fully vegan, with an aesthetic inspired by her Lana album art.
On Instagram, she posted “Y’all asked for the lip combo and it’s finally here! Repeat the lip products that I’ve been wearing and working on for years are finally here for everyone to try!”
In a statement, SZA spoke on her new venture, explaining, “This wasn’t about jumping into beauty. It was about creating what I needed—something that could last through a show, a date, a full conversation. Nothing I found gave me that and still kept my lips soft. I might not know a lot about everything, but I know lips. Not Beauty is simply what worked for me, and now I’m sharing it.”
The roll-out plan is for pop-ups throughout the tour, forgoing a traditional retail release in favor of “immersive, curated experiences.” You can find out more at NOT BEAUTY .
